Alternative award shows
The new year signifies a time of rebirth, renewal, and reflection on the year behind us. Award season is one of the most anticipated times of the year, drawing huge media attention and viewership. Many people are familiar with the Golden Globes, the Grammy’s, and the Oscars, but what about the smaller, less popular awards? This year’s award season kicked off with the Golden Globes that took place on January 7. Ceremonies will continue to pepper the media until the “main event” of the Academy Awards on March 4th, including smaller, less publicized events including: Critic’s Choice Movie Awards (January 11), Producers Guild of America Awards & Writers Guild of America Awards (January 20 and February 11), Independent Spirit Awards (March 13), Satellite Awards (February 10) and, the iHeartRadio Music Awards (March 11). ·
In May of 1929, the first Academy awards was held. The event was propagated by MGM studios, and the Academy, organized in 1927 as a non-profit organization with the intent of furthering the film industry, decided the winners. Following the Oscars, the development of new award shows has become something of a phenomenon. In recent decades, the events have become a nationally beloved affair, often incorporating musical performances, charismatic hosts, etc. to grab more viewers each year.
Most of these awards honor the behind the scenes efforts in film and media. The productions and people decorated at these events are an integral part of the entertainment industry, which is arguably one of the most powerful influences on western society. Therefore, I believe that even the small events should be recognized by the mass public.
The question still remains: Why not just watch the main award shows? The average person tends not to be invested in films aside from big name directors, productions, and actors. What is the purpose in following award shows honoring people I’ve never heard of without the embellishment of A-list personalities and performances? While some awards shows aren’t for everyone, as a whole I believe it’s important to support the industry beyond the most popular and top trending. I’d argue that if the production is being formally recognized by critics, there must be something to it, big or small. By supporting independent or smaller films and their attachments, the influx of new ideas and diversity will continue for years to come.