The words “Just Do It” represent Xavier’s new partnership with Nike. This partnership brings exciting new opportunities for Xavier athletes and sports programs.
The iconic swoosh has officially landed on campus, setting a new standard for athletics at Xavier.
When the announcement dropped at Xavier College Preparatory’s annual X Breakfast on Sept. 10 by its own alum Amy Melczer Montagne ‘89, a president at Nike, that the school had secured a mulit-year sponsorship with Nike, the hallways and gyms buzzed with anticipation.
For a community that prides itself on athletic dedication and school spirit, transitioning into a Nike-affiliated school marks a massive milestone.
The partnership bridges Xavier sports with one of the most powerful and recognizable brands in the world.
Athletic director Tui Selvaratnam noted that the connection grew organically, fueled in a shared pride and the school’s strong alumnae network. This deep-rooted community loyalty made the partnership feel natural and even more special for Xavier.
“They approached us, and especially because one of Nike’s presidents is a Xavier alum, they just really wanted to embrace the opportunity,” Selvaratnam said.
Having previously partnered with Under Armour for a decade, the transition to Nike represents a fresh chapter.
The timing also aligns with major campaigns focused heavily on women’s athletics like the Nike After Dark Tour, a global race series made for women. Because Xavier is an all-girls school, alignment with these campaigns creates a powerful collaboration that highlights women’s athletics.
The agreement goes far beyond simple brand recognition. For student athletes, the daily impact is immediate.
“I think having new Nike gear and uniforms gives athletes something to be proud of and excited about,” said Rylee Thompson ‘27, Xavier flag football player. “It also makes game days more exciting and gives everyone another reason to show up and support our teams.”
Xavier’s athletic department anticipates that the partnership will have long-lasting effects, elevating sports recognition for years to come. By aligning with a brand known universally across the globe, Xavier positions its student athletes under an umbrella of support.
“We are excellent in the classroom, theater, art and athletics, and it’s a great opportunity for the girls to showcase one of the top brands in the nation,” said Lamar-Renee Bryant, head coach of Xavier’s varsity volleyball team.
Updated uniforms and gear were designed to make every team feel equally valued and prepared. After years of wearing the same uniforms, coaches and student athletes are looking forward to seeing the upgraded apparel across multiple sports seasons.
The partnership is expected to drive higher student attendance at games, and boost Xavier’s already strong athletics support.
With the winter sports seasons approaching, anticipation has reached an all-time high across athletic programs.
Ultimately, the Nike partnership is more than just a brand swap, it is a statement about Xavier’s commitment to its students.
As the Gators officially step into their new Nike era, they carry pride, history and a bright future into every game.
